Rowles, Daniel, <br/><br/>
Digital branding :  a complete step-by-step guide to strategy, tactics and measurement / 
Daniel Rowles. 
 - xi, 220 pages :  illustrations (black and white) ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> 'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749469955 (pbk.) :  £24.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing.<br/>Business and Management.<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.8'27