Rosenbaum-Elliott, Richard H., <br/><br/>
Strategic brand management. 

 - 3rd edition.  Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan. 
 - 320 pages ;  25 cm 
<br/><br/> Previous edition: 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780198704201 (pbk.) :  £39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8'27