TY  - BOOK
AU  - Jenkins,Henry
AU  - Ford,Sam
AU  - Green,Joshua
TI  - Spreadable media: creating value and meaning in a networked culture 
SN  - 9780814743508 (hbk.) :
U1  - 302.2'3 23
PY  - 2013///
CY  - New York, Chesham
PB  - New York University Press, Combined Academic [distributor]
KW  - Mass media and culture
KW  - Mass media and technology
KW  - Mass media
KW  - Social aspects
KW  - Social media
KW  - Media Studies
KW  - eflch
N1  - Includes bibliographical references and index; Specialized
N2  - This volume provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life
ER  -