TY  - BOOK
AU  - Coughter,Peter
TI  - The art of the pitch: persuasion and presentation skills that win business 
SN  - 9780230120518 (hbk.) :
U1  - 658.4'52 23
PY  - 2012///
CY  - New York, Basingstoke
PB  - Palgrave Macmillan
KW  - Business presentations
KW  - Persuasion (Psychology)
KW  - Business and Management
KW  - eflch
N1  - "An Advertising Age book."; Includes bibliographical references and index; Specialized
N2  - Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation
ER  -