Coughter, Peter. <br/><br/>
The art of the pitch :  persuasion and presentation skills that win business / 
Peter Coughter. 
 - New York ;  Basingstoke :  Palgrave Macmillan,  2012. 
 - x, 240 p. ;  25 cm. 
<br/><br/> "An Advertising Age book." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780230120518 (hbk.) :  £18.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business presentations.<br/>Persuasion (Psychology)<br/>Business and Management.
<br/><br/><label>Dewey Class. No.: </label>658.4'52