TY  - BOOK
AU  - Kelley,Larry D.
AU  - Sheehan,Kim
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 9780765640901 (pbk.) :
U1  - 659.1'11 23
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: Armonk, New York: M.E. Sharpe, 2012; Includes index; Specialized
N2  - This title offers practical guidance for those involved in the critical task of media planning on a daily basis, as well as those who must ultimately approve strategic medica decisions
ER  -