TY  - BOOK
AU  - Millman,Debbie
TI  - Brand thinking and other noble pursuits
SN  - 9781621532477 (pbk.) :
U1  - 658.8'27'0922 23
PY  - 2013///
CY  - New York
PB  - Allworth Press
KW  - Branding consultants
KW  - Interviews
KW  - Businesspeople
KW  - Brand choice
KW  - Brand loyalty
KW  - Product management
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Specialized
N2  - The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from 22 interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins
ER  -