Bullmore, Jeremy J. J. D. <br/><br/>
Apples, insights and mad inventors :  an entertaining analysis of modern marketing. 

 - Chichester :  Wiley,  c2006. 
 - x, 164p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780470029152 0470029153 (hbk.) :  16.99 
<br/><br/><label>Dewey Class. No.: </label>658.8