TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090 (pbk.) :
U1  - 658.8'02 23
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous ed.: 2010; Specialized
N2  - This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts
ER  -