TY  - BOOK
AU  - Evans,Nigel
TI  - Strategic management for tourism, hospitality and events
SN  - 9780203771495 (ebook) :
AV  - G155.A1 E927 2014
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Tourism
KW  - Management
KW  - Hospitality industry
KW  - Strategic planning
KW  - Geography
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Business strategy
KW  - Hospitality & service industries
N1  - Includes bibliographical references and index
N2  - Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780203771495
ER  -