TY  - BOOK
AU  - Hutchison,Thomas W.
TI  - Web marketing for the music business
SN  - 9780240823706 (paper back)
AV  - ML3790 .H986 2013
U1  - 781.34068/8 23
PY  - 2013///
CY  - Burlington, MA
PB  - Focal Press
KW  - Music trade
KW  - Internet marketing
N1  - Includes index; Development of music marketing on the internet State of the market Overall music marketing strategy Domains and hosts : nuts and bolts Creating the web site HTML and scripts Optimizing and monitoring your web site to increase traffic Audio and video for your web site E-commerce and financial transactions Finding your market Successful promotion on the web Social networking sites Professional, legal, and ethical issues Mobile media Mobile music marketing
ER  -