TY  - BOOK
AU  - Chaffey,Dave
TI  - Digital business and e-commerce management: strategy, implementation and practice 
SN  - 9780273786542 (pbk.) :
U1  - 658.8'72 23
PY  - 2015///
CY  - Harlow, England
PB  - Pearson
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Includes bibliographical references and index; Specialized
N2  - This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation
ER  -