TY - BOOK AU - Wang,Shaoqiang TI - Color matching: using color in graphic design SN - 9788415967255 (hbk.) : U1 - 741.6 23 PY - 2014/// CY - Barcelona PB - Promopress KW - Commercial art KW - Color in design N1 - Specialized N2 - 'Color Matching' provides a gallery of examples of the role played by colours in graphic design. Providing insights into a broad range of challenges such as branding, editorial design, and packaging, the designers explain how multiple colours and their combinations are employed simultaneously and strategically so as to strengthen the efficiency of graphic language in each of their projects ER -