Color matching : using color in graphic design /
edited by Shaoqiang Wang.
- 240 pages : illustrations (colour) ; 29 cm
'Color Matching' provides a gallery of examples of the role played by colours in graphic design. Providing insights into a broad range of challenges such as branding, editorial design, and packaging, the designers explain how multiple colours and their combinations are employed simultaneously and strategically so as to strengthen the efficiency of graphic language in each of their projects.