TY  - BOOK
AU  - Klanten,Robert
AU  - Sinofzik,Anna
TI  - Start me up!: new branding for businesses 
SN  - 9783899555561 (hbk.) :
U1  - 658.8'27 23
PY  - 2015///
CY  - Berlin
PB  - Gestalten
KW  - Branding (Marketing)
N1  - Specialized
N2  - A compendium of innovative corporate design for a new generation. Showcasing projects from various industries, but with a focus on newly established ventures and niche business initiatives, it proves that success in business depends on a company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only inspire the right investors but also attract the right public
ER  -