100 ideas that changed advertising /
One hundred ideas that changed advertising Hundred ideas that changed advertising
Simon Veksner.
- 214 pages : illustrations (black and white, and colour) ; 27 cm
Includes bibliographical references and index.
A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers a fascinating insight into an ever-changing and fast-moving industry.
9781780675565 (pbk.) : £19.95
Advertising--History. Business and Management. Business and Management.