Johansson, Johny K., <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson. 
 - xi, 259 pages :  illustrations (black and white) ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781452242873 (pbk.) :  £41.99  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8'27