TY  - BOOK
AU  - Lee,Nancy R.
AU  - Kotler,Philip
TI  - Social marketing: changing behaviors for good
SN  - 9781452292144 (pbk.)
U1  - 658.8 23
PY  - 2015///
CY  - Los Angeles
PB  - SAGE
KW  - Social marketing
KW  - Behavior modification
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix
ER  -