Green, Andy,  1958- <br/><br/>
Creativity in public relations / 
Andy Green. 
 - 4th edition. 
 - London :  Kogan Page,  2010. 
 - xiii, 255 p. :  ill. ;  24 cm. 
 - PR in practice series .
 - PR in practice series. .
<br/><br/> Published in association with the Chartered Institute of Public Relations.  Previous ed.: 2007. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The subject of creativity in public relations is something of an enigma - while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Andy Green's book seeks to redress this situation. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780749456504 (pbk.) :  £19.99 0749456507 (pbk.) :  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Creative ability in business.
<br/><br/><label>Dewey Class. No.: </label>659.2