Dev, Chekitan S.  1959- <br/><br/>
Hospitality branding / 
Chekitan S. Dev. 
 - Ithaca, N.Y. :  Bristol :  Cornell University Press ;  University Presses Marketing [distributor],  2012. 
 - 128 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organisations the advice they need to survive and thrive in today's competitive global business environment. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780801478192 (pbk.) :  £9.50 0801478197 (pbk.) :  £9.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Branding (Marketing)<br/>Travel and Tourism.
<br/><br/><label>Dewey Class. No.: </label>647.9'4'0688