Production and logistics in meetings, expositions, events, and conventions /
George G. Fenich, Ph.D.
- Boston : Pearson, [2015]
- 257 pages : illustrations ; 29 cm
On-site meeting and event management Designing, organizing and producing the environment for meetings, conventions and events Managing the technical aspects of meetings, conventions and events Managing registration: what you need to know and why Food and beverage production Management of human resources Training and supervision Optimizing speaker, entertainers and performers Moving people from here to there and back again Financial management Marketing and sales in meetings and business events: focus on-site Public relations On-site: effective event communication.
9780133139464 0133139468
2013042420
Special events--Management. Special events--Planning.