TY  - BOOK
AU  - Lynch,Richard L.
TI  - Strategic management
SN  - 9781292064666 (pbk.) :
U1  - 658.4'012 23
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
N1  - Previous edition: 2012; Includes bibliographical references and index; Specialized
N2  - This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches
ER  -