TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781483306674 (pbk.) :
U1  - 302.2'3 23
PY  - 2014///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
N1  - Previous edition: 2011; Includes bibliographical references and index; Specialized
N2  - This work introduces students to the fascinating world behind the media message. Students are invited to analyse the media from the points of view of the psychologist, the economist, the advertiser, the journalist and other professionals
ER  -