An introduction to franchising /
by Robert Webber.
- Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013.
- xiv, 272 p. : ill. ; 24 cm.
Formerly CIP.
Includes bibliographical references (p. 251-257) and index.
The origins and history of franchising Defining franchising The pros and cons of franchising The franchise relationship Entrepreneurs and franchising The role of ethics in franchising Cultivating a franchised business The steps to buying a franchise Legal and financial matters Developing the business Exit strategies Developing the future of franchising.