Webber, Robert, 1956?-

An introduction to franchising / by Robert Webber. - Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. - xiv, 272 p. : ill. ; 24 cm.

Formerly CIP.

Includes bibliographical references (p. 251-257) and index.

The origins and history of franchising Defining franchising The pros and cons of franchising The franchise relationship Entrepreneurs and franchising The role of ethics in franchising Cultivating a franchised business The steps to buying a franchise Legal and financial matters Developing the business Exit strategies Developing the future of franchising.

9780230361645 (pbk.) : £24.99 0230361641 (pbk.) : £24.99

2012036830

GBB284207 bnb


Franchises (Retail trade)

HF5429.23 / .W43 2013

658.8708