TY  - BOOK
AU  - Freitag,Alan
AU  - Stokes,Ashli Quesinberry
TI  - Global public relations: spanning borders, spanning cultures 
SN  - 9780415448154 (pbk.) :
U1  - 659.2 22
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Public relations
KW  - Intercultural communication
KW  - Culture and globalization
N1  - Includes bibliographical references and index; Specialized
N2  - This text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts
ER  -