TY  - BOOK
AU  - Bivins,Thomas H.
TI  - Mixed media: moral distinctions in advertising, public relations, and journalism 
SN  - 9780805863215 (pbk.) :
U1  - 175 22
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Mass media
KW  - Moral and ethical aspects
N1  - Includes bibliographical references; What is media ethics? Moral claimants, obligation, and social responsibility The media and professionalism Theoretical approaches to ethics A checklist for ethical decision making Meta-issues across the media Meta-issues in public relations and advertising Ethics and public relations Ethics and advertising Ethics in news journalism; Specialized
ER  -