TY  - BOOK
AU  - Chevalier,Michel
AU  - Mazzalovo,Gerald
TI  - Luxury brand management: a world of privilege 
SN  - 9781118171769 (hbk.) :
U1  - 658.8'27 23
PY  - 2012///
CY  - Singapore
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2008; Includes bibliographical references and index; Specialized
N2  - What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive, to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). This book is a guide to managing exclusive brands
ER  -