Roper, Stuart, <br/><br/>
Corporate reputation :  brand and communication / 
Stuart Roper, Chris Fill. 
 - xxiii, 332 pages :  illustrations (black and white, and colour) ;  27 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273727590 (paperback) 
<br/><br/><label>Nat. Bib. No.: </label>GBB2C4492  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Reputation.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Corporations--Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2