TY  - BOOK
AU  - Raj,Razaq
AU  - Walters,Paul
AU  - Rashid,Tahir
TI  - Events management : : an integrated and practical approach 
SN  - 9781446204320 (ebook)
PY  - 2009///
CY  - Los Angeles, Calif., London
PB  - SAGE
KW  - Special events
KW  - Management
KW  - Customs and Folklore
KW  - ukslc
KW  - Management & management techniques
KW  - thema
KW  - Hospitality & service industries
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in printed form ISBN 9781412923354; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies; 'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including: - equipment and design, - planning - marketing and PR, - terminology - legislation - finance and budgeting - technology - sponsorship - logistics - the role of events tourism Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781446204320
ER  -