TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9781137279569 (hbk.) :
U1  - 658.8'27 23
PY  - 2014///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - Social media
KW  - Business and Management
KW  - eflch
KW  - ukslc
N1  - Previous edition: 2010; Includes bibliographical references and index; Specialized
N2  - This fully updated edition of 'Brand Media Strategy' explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning
ER  -