McQuail, Denis. <br/><br/>
McQuail's mass communication theory / 
 Mass communication theory 
Denis McQuail. 
 - 6th edition. 
 - London :  SAGE,  2010. 
 - 640 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9781849202916 (hbk.) :  £85.00 1849202915 (hbk.) :  £85.00 9781849202923 (pbk.) :  £27.99 1849202923 (pbk.) :  £27.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.2'3'01