Kozak, M.  1968- <br/><br/>
Managing and marketing tourist destinations :  strategies to gain a competitive edge / 
Metin Kozak and Seyhmus Baloglu. 
 - New York ;  London :  Routledge,  2012. 
 - xx, 242 p. :  ill. ;  23 cm. 
 - Routledge advances in tourism ;  21 .
 - Routledge advances in tourism ;  21. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Without adequate research & management, the potential impacts & benefits of tourism & travel services will not be maximised. This volume evaluates the theoretical approaches & applications to competitive advantage within tourist destinations & shows the ways to further develop the concept of destination competitiveness. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780415811484 (pbk.) :  £20.50 9780203842300 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.<br/>Place marketing--Management.<br/>Travel and Tourism.
<br/><br/><label>Dewey Class. No.: </label>338.4'7910688