Borg, Bobby,

Music marketing for the DIY musician : creating and executing a plan of attack on a low budget / Bobby Borg. - 400 pages : illustrations ; 26 cm. - Music pro guides . - Music pro guides. .

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now - at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful. Written by a professional musician for other musicians, this book is a proactive, practical, step-by-step guide to producing a fully integrated, customised, low-budget plan of attack for artists marketing their own music.

Specialized.

9781480369528 (pbk.) : £24.99


Music trade--Marketing.
Music--Marketing.
Music.
Music.

780.6'88