Webster, James G., <br/><br/>
Ratings analysis :  audience measurement and analytics / 
James G. Webster, Patricia F. Phalen, and Lawrence W. Lichty. 
 - 4th edition. 
 - xvi, 328 pages :  illustrations (black and white) ;  23 cm 
<br/><br/> This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780415526524 (pbk.) :  £44.99 9780415526517 (hbk.) :  £95.00  £39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Rating--Methodology.<br/>Television viewers.<br/>Radio programs--Rating--Methodology.<br/>Radio audiences.<br/>Media Studies.<br/>Media Studies.
<br/><br/><label>Dewey Class. No.: </label>384.5'44