Allen, Judy, 1952-

Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ont. : John Wiley & Sons Canada, c2013. - xxii, 252 p. ; 23 cm.

Includes index.

9781118514450 (pbk.) 1118514459 (pbk.)

GBB312496 bnb


Special events industry--Marketing.
Special events--Planning.

394.20688