TY  - BOOK
AU  - Katsigris,Costas
AU  - Thomas,Chris
TI  - The bar & beverage book
SN  - 9780470073445 (ebook)
AV  - TX950.7 .K37 2007
PY  - 2007///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Bars (Drinking establishments)
KW  - Management
KW  - Bartending
KW  - Liquor laws
KW  - United States
KW  - Travel and Tourism
KW  - ukslc
KW  - lcsh
N1  - Previous ed.: published as by Costas Katsigris, Mary Porter, Chris Thomas. 2005; Includes index; Also available in printed form ISBN 9780471647997; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This edition includes the most up-to-date material on bar equipment, sanitation and bar setup, managing inventory, legal regulations, and planning for profit. It provides information on planning, equipping, staffing, operating, and marketing a bar; This revised Fourth Edition of The Bar and Beverage Book has the most up-to-date material you need for managing a beverage operation, including bar equipment, sanitation and bar setup, inventory control, and the importance of planning for profit. This edition features added coverage and expert advice on responsible alcohol service; marketing methods; staffing; the latest spirits, wine, and beer; management practices; and current updates in regulations. The updated guide to five-star bar and beverage management It takes more than top-shelf cocktails to produce a successful beverage operation. From a stand-alone business to the beverage department of a restaurant, hotel, or foodservice operation, today's successful bar operations must be run by managers who have product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology all of which are detailed here in The Bar and Beverage Book . This revised Fourth Edition has the most up-to-date material on managing a beverage operation, bar equipment, sanitation and bar setup, inventory control, and the importance of planning for profit. This edition includes new material and expert advice on : Responsible alcohol service learn crisis management, protection from third-party liability, and ways to ensure customers drink in moderation Marketing investigate new service methods to attract a wider demographic Staffing improve the recruitment, hiring, and training of employees Spirits, wine, and beer acquire a greater knowledge of upscale products Management practices learn methods for pricing individual drinks, tracking product, preventing loss, and calculating a bar's break-even point for profitability Regulations stay informed about the latest legal issues The Bar and Beverage Book , Fourth Edition is an invaluable resource for students in the beverage management and hospitality fields, as well as professionals involved in beverage operations
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780470073445
ER  -