TY  - BOOK
AU  - Keegan,Warren J.
AU  - Brill,Elyse Arnow
AU  - Puri,Sandeep
TI  - Global marketing management
SN  - 9780273775706 (ebook)
AV  - HF1416 .K4 2014
PY  - 2014///]
CY  - Boston, [Massachusetts]
PB  - Pearson
KW  - Export marketing
KW  - Management
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing
KW  - lcsh
N1  - Previous edition: Upper Saddle River, NJ: Prentice Hall, 2002; Also available in printed form ISBN 9780273768685; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780273775706
ER  -