TY  - BOOK
AU  - Kirby,Justin
AU  - Marsden,Paul
TI  - Connected marketing: the viral, buzz and word of mouth revolution 
SN  - 9780750666343 (pbk.) :
U1  - 658.8 22
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Word-of-mouth advertising
KW  - Viral marketing
N1  - Specialized
N2  - This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse)
ER  -