Sullivan, Luke. <br/><br/>
Hey, Whipple, squeeze this :  the classic guide to creating great ads / 
by Luke Sullivan. 
 - 4th edition. 
 - Hoboken, N.J. :  Wiley,  2012. 
 - xiii, 386 p. :  ill. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Dawson Books. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>1118223837 (ebook)  9781118223833 (e-book)  
<br/><br/><label>Nat. Bib. No.: </label>GBB1D9756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>659.1