TY  - BOOK
AU  - Burtenshaw,Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
T2  - AVA fundamental series
SN  - 9782940411566 (pbk.) :
U1  - 659.1 23
PY  - 2011///
CY  - Lausanne
PB  - AVA Academia
KW  - Advertising
KW  - Advertising campaigns
KW  - Commercial art
N1  - Text on inside covers; Formerly CIP; Includes bibliographical references and index
ER  -