TY  - BOOK
AU  - Pennington,Andrew
TI  - Marketing and sales for the hospitality, tourism and airline industries
SN  - 9781781344460
PY  - 2012///]
CY  - Harlow
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Airlines
N1  - UWL author; Introduction : marketing for hospitality and tourism : chapter 1 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Service characteristics of hospitality and tourism marketing : chapter 2 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Marketing planning : chapter 2 from Marketing for tourism, fourth edition / J. Christopher Holloway Marketing research and its applications in tourism : chapter 3 from Marketing for tourism, fourth edition / J. Christopher Holloway Market segmentation, targeting, and positioning : chapter 8 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Developing service products : core and supplementary elements : chapter 4 from Services marketing : people, technology, strategy, seventh edition / Christopher Lovelock and Jochen Wirtz Pricing products : pricing considerations, approaches, and strategy : chapter 11 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens Distributing travel and tourism : chapter 8 from Marketing for tourism, fourth edition / J. Christopher Holloway Introducing internet marketing : chapter 1 from Internet marketing : strategy, implementation and practice, fourth edition / Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer and Kevin Johnston Sustainable marketing : marketing ethics and social responsibility : chapter 2 from Principles of marketing, fifth edition / Philip Kotler, Gary Armstrong, Veronica Wong and John Saunders Professional sales : chapter 15 from Marketing for hospitality and tourism, fifth edition / Philip Kotler, John T. Bowen and James C. Makens
ER  -