City branding : theory and cases / edited by Keith Dinnie. - Basingstoke : Palgrave Macmillan, 2011. - xxix, 239 p.

A title ordered as part of the LoveBooks Campaign 2014. Includes index.

9780230241855 (alk. paper)

2011003946


Branding (Marketing)--Management--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.

HF5415.1255 / C485 2011

352.7/48216