City branding : theory and cases /
edited by Keith Dinnie.
- Basingstoke : Palgrave Macmillan, 2011.
- xxix, 239 p.
A title ordered as part of the LoveBooks Campaign 2014. Includes index.
9780230241855 (alk. paper)
2011003946
Branding (Marketing)--Management--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.
HF5415.1255 / C485 2011
352.7/48216