TY - BOOK AU - Walford,Jonathan TI - Sixties fashion: from 'less is more' to youthquake SN - 9780500516935 (hbk.) : U1 - 391'.009046 23 PY - 2013/// CY - London PB - Thames & Hudson KW - Fashion KW - History KW - 20th century KW - Nineteen sixties KW - Beauty and Fashion KW - eflch KW - ukslc N1 - Includes bibliographical references and index; Specialized N2 - By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. Fashion had given way to style. Jonathan Walford charts these revolutions, from Londons mod youthquake to the ye-yes in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture ER -