TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500516232 (hbk.) :
U1  - 659.1 23
PY  - 2012///
CY  - London
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2008; Includes bibliographical references and index; Specialized
N2  - Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
ER  -