TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation : : how to do it, how to profit from it 
SN  - 9786000040741 (ebook)
PY  - 2010///
CY  - Oxford
PB  - Goodfellow
KW  - Market segmentation
KW  - Business and Management
KW  - ukslc
KW  - lcsh
N1  - Previous ed.: Oxford: Elsevier/Butterworth-Heinemann, 2004; Includes bibliographical references and index; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Practitioners and students of marketing are often faced with a daunting range of variables when determining the difficulties associated with market segmentation. Now thoroughly revised and updated, this text tackles these problems using a methodology developed and tested on blue chip organizations
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9786000040741
ER  -