Agresta, Stephanie. <br/><br/>
Perspectives on social media marketing : 
the agency perspective, Stephanie Agresta, the brand perspective, B. Bonin Bough. 
 - Boston, Mass. :  Course Technology Cengage Learning,  c2011. 
 - xx, 304 p. :  ill., ports. 
<br/><br/> Includes index. 
<br/><br/> 'Perspectives on Social Media Marketing' addresses 90-100 compelling and important issues that marketers deal with on a regular basis when it comes to social media.  PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781435456532 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing.<br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.<br/>Business and Management.<br/>Economics<br/>Teaching skills & techniques<br/>Business & Management
<br/><br/><label>Index Terms--Genre/Form: </label>