Hollensen, Svend. <br/><br/>
Essentials of global marketing / 
Svend Hollensen. 
 - 2nd edition. 
 - Harlow :  Pearson,  2012. 
 - xxxiv, 524 p. :  col. ill., col. ports. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This work offers a concise and manageable approach to global marketing. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. 
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<br/><br/><br/>Electronic reproduction. <br/>Askews and Holts. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780273756576 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.<br/>Business and Management.<br/>International business<br/>Management of specific areas<br/>Sales & marketing
<br/><br/><label>Index Terms--Genre/Form: </label>