TY  - BOOK
AU  - Grigoroudis,Evangelos
AU  - Siskos,Yannis
TI  - Customer satisfaction evaluation: methods for measuring and implementing service quality 
T2  - International series in operations research & management science
SN  - 9781441916402 (ebook)
PY  - 2010///
CY  - New York, London
PB  - Springer
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Statistical methods
KW  - Data processing
KW  - Marketing research
KW  - Children's and Teenage: Science, Maths and Technology
KW  - ukslc
KW  - Educational: Sciences, general science
KW  - thema
KW  - Sales & marketing
KW  - Market research
KW  - Business & Management
KW  - Operational research
KW  - Linear programming
KW  - Management & management techniques
KW  - Science: general issues
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9781441916396; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - This work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis)
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9781441916402
ER  -