TY  - BOOK
AU  - Nakata,Cheryl
TI  - Beyond Hofstede: culture frameworks for global marketing and management 
SN  - 9780230240834 (ebook)
PY  - 2009///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Hofstede, Geert H.
KW  - International business enterprises
KW  - Management
KW  - Export marketing
KW  - Cultural awareness
KW  - Business and Management
KW  - ukslc
KW  - Business & Management
KW  - thema
KW  - Sales & marketing management
KW  - Sales & marketing
KW  - Development economics & emerging economies
KW  - Management & management techniques
KW  - Research & development management
KW  - lcsh
N1  - Formerly CIP; Includes bibliographical references and index; Also available in printed form ISBN 9780230202399; Electronic reproduction; Askews and Holts; Mode of access: World Wide Web
N2  - Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=WestLondon&isbn=9780230240834
ER  -