TY  - BOOK
AU  - Felton,George
TI  - Advertising: concept and copy 
SN  - 9780393733860 (pbk.) :
U1  - 659.1 23
PY  - 2013///
CY  - New York
PB  - W.W. Norton
KW  - Advertising
KW  - Advertising copy
N1  - Previous ed.: 2006; Includes bibliographical references and index; Specialized
N2  - 'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising
ER  -